TMC Partner OmniSeq Comprehensive Launches New Strategic Brand
- TMC
- Jun 14, 2016
- 1 min read

TMC and Partner QB Healthcare merged to launch OmniSeq Comprehensive's 144 gene, pan-cancer, next-generation sequencing (NGS) tumor profiling diagnostic panel to guide oncology treatment decision-making.
Launch strategy included strategy, creative positioning statement "Zero-In", Social Media, Events.
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